What Is Google Business Profile and Why I Need It?

Home / What Is Google Business Profile and Why I Need It?

What Is Google Business Profile and Why I Need It?

Have you ever heard of Google Business Profile (GBP)? Well, you may never did because it is a new name for Google My Business!

What Is GBP?

GBP refers to a tool for businesses to manage online presence in Google. It manages information of your business when it is searched in Google.

Every business does not need GBP to create their own business listing with basic information about the business. For instance, business name, location or the products offered in the business.

Therefore, viewers can see your information from two sources, Google Maps & Google Search.

A Business Listing — Our Business Listing in Google Maps.

Our Business Listing In Google Search

Why Do I Need GBP?

But your customers can also leave information about your business. They can upload photos or post reviews in your business listing. Thus, this is where GBP comes in to manage the information displayed on the business.

Because customers can leave any information regardless if it is true or false. Hence, you may risk losing your customers if there are negative but fake reviews about your reviews.

Customer Reviews — Fake customer reviews

What If Your Business Does Not Have GBP?

1. No control over changes

False information on your business which couldn’t be changed.

2. Can’t interact with customers

Lose customers’ trust and confidence towards your business.

3. Competitors can steal your business

If there is no information on your business.

Want to set up the GBP for your business but not sure how? Engage with us now to kickstart your GBP now!

ABOUT LOCUS-T

Established in 2000, LOCUS-T is a leading customer-driven digital marketing agency with partnerships with Google, Meta and TikTok, specialising in SEO and website services. With over 24 years of experience and a proven track record of success, Together, LOCUS-T is dedicated to a future where businesses thrive in the digital age through trustworthy strategies and innovative solutions.