If you have done SEO (Search Engine Optimization) before, there is a high chance that you may have heard or seen bounce rate, but do you know what is a bounce rate? 

 

What Is A Bounce Rate?

A bounce rate happens when a visitor views your site  & leaves without performing any other interactions like clicking on a Call To Action (CTA) button.

What Can Bounce Rate Tells Us.

A bounce rate can help to indicate your content relevancy and user experience on your website, meaning whether or not your viewers gain the information they needed upon clicking to view your website initially. 

 

What Makes A Good Bounce Rate?

Through referring the graph below, it is best to state that :

• 26% to 40% is an excellent bounce rate
• 41% – 55% is an average benchmark for bounce rate
• 56 – 70% represents a good bounce rate 
• Below 20% or over 70% bounce rate symbolize several content factors are “broken” 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion

Unlike other measurements, a good bounce rate is not defined by the higher or the lower the rate of it, it is defined through the moderation of it.

Therefore, if you want your website to be achieve user-friendliness, just contact us and our team of experts will help you just that.