SEO Case Study: How To Achieve 538% Website Traffic

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SEO Case Study: How To Achieve 538% Website Traffic

Started with a kind deed

“As they are putting food on your table, you are putting food on theirs.”

food with chefs smiling. — The recent Diwali promotion by PichaEats.

That’s because PichaEats aims to help refugee communities by offering a job… to be the chefs of PichaEats! What could be better than that?

But getting the word out there for the business is one of the biggest challenges for PichaEats as they rely on:

Linkedin organic posts
Cold-calling
Word-of-mouth

Although they had developed their website, there were only a few website visitors to their business.

PichaEats linkedin post — PichaEats rely on their Linkedin post to promote their services.

Felt that their efforts were wasted in building an attractive site. Suzanne Ling, the co-founder of PichaEats realized the potential of a lead-generation website. But she lacked of knowledge and resources in optimizing the website.

Hence, she approached us for help in building an online presence for their website.

Understanding Is The Key

Our sales consultants proposed the implementation of SEO (Search Engine Optimization) with reasons:

To improve the user experience
Drive more traffic to PichaEats’ website, rather than competitors’ sites.
Optimize keywords that can attract viewers who were interested in food catering.

Upon agreement, our team of SEO specialists went to work by identifying and selecting long-tailed keywords based on:

Their products (ready-to-heat meals)
Target audience (halal food catering)
Their location (caterer in kl)

and optimized them through implementing it on the website:

Meta title
Meta description
Schema markup

Outstanding Value

Since we instilled SEO towards their website one year ago, we had seen exceptional outcomes with a whopping 538% increase in web traffic.

Thus, we managed to build online awareness on PichaEats website.

The best part: PichaEats had stopped cold-calling on prospects because there are too many leads for them to work out on. Currently, their source of communication with their prospects or existing clients are:

Website
Linkedin organic posts

That’s right, they do not have to do cold-calling anymore as it is time-consuming. Furthermore, it has a lower success rate as compared to SEO with

high-intent prospects are looking and searching for their website every day!

Just take a look at what Suzanne Ling, the co-founder of PichaEats has to say:

Tired of doing so much in lead generation such as cold-calling like PichaEats? Chat with our sales consultants to get the quality leads you desire.

ABOUT LOCUS-T

Established in 2000, LOCUS-T is a leading customer-driven digital marketing agency with partnerships with Google, Meta and TikTok, specialising in SEO and website services. With over 24 years of experience and a proven track record of success, Together, LOCUS-T is dedicated to a future where businesses thrive in the digital age through trustworthy strategies and innovative solutions.