Starting 1st of July, 2023, Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4).
It means that you will no longer be able to receive any new data from your websites with UA but only with GA4.
GA4 is Google’s newest analytics tool that provides valuable insights into website traffic, user behaviour, and overall online performance to measure the success of our campaigns.
Rest assured, if you are our existing clients, it means we have already made the switch to GA4 and will continue to monitor and evaluate your campaigns performance.Â
You can expect this change to be as seamless and as smoothly as possible. With the help of GA4, you can also expect us to continue doing what we do best –Â growing our businesses together.
Besides, we will have access to GA4’s AI-driven data insights, allowing us to spot trends and make smarter decisions for your campaigns.Â
With more configurations for user funnels and in-depth understanding of user behavior, we’ll have a clearer picture of your customers’ journey across all platforms and devices.
Why has Google suddenly updated their Analytics tool? Why can’t we continue using UA? Stay tune where we will update this blog to keep you informed.
Established in 2000, LOCUS-T is a leading customer-driven digital marketing agency with partnerships with Google, Meta and TikTok, specialising in SEO and website services. With over 24 years of experience and a proven track record of success, Together, LOCUS-T is dedicated to a future where businesses thrive in the digital age through trustworthy strategies and innovative solutions.
LOCUS-T Sdn Bhd
Level 2, Menara Access World, No.1, Jalan 19/3,
46300 Petaling Jaya, Selangor.
Tel: +603 8230 0970 / +6012 904 4583
LOCUS-T Sdn Bhd
Unit 1.01, Ground Floor, Menara Boustead,
39, Jalan Sultan Ahmad Shah,
10050 George Town, Penang.
Tel: +6012 904 4583
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