SEO

3 Tips to Optimise Your Blogpost for SEO

One of the most effective ways to keep your website rank consistently high on Google’s Search Engine Page is by making sure it is fresh, updated and most importantly looks authoritative and trustworthy. It is not easy to achieve all these criteria but it is also not impossible to achieve with the right SEO strategy. 

Blogging is an incredibly useful tool for SEO as it keeps your website regularly updated, hence providing signals to Google that your website is alive and kicking. You will also be giving Google’s algorithm the reason to keep your website on their radar and indexing it more often. Additionally, quality blog posts help connect with your audience, give others more reasons to link to your website (creating backlinks and better authority) and allows you to target more keywords relevant to your business. 

Once your blog is up, the next step is to ensure it is seen and read. Here are 3 important tips to Optimise your blog posts for SEO:

Plan Your Content with the Right Keywords in Mind

The first step to writing your blog posts is to know what are the keywords you are targeting. Therefore, conduct thorough keyword research and choose two to three long-tail keywords per blog post to narrow down your topic that interests your readers. Long-tail keywords are more effective for blog posts to generate the right type of traffic. For example, if you own a tour company, “places to visit in Greece” will attract more relevant visitors to your website than just targeting “Greece”. They are also more likely to stay on your website to read your full content and even get in touch with you for more information — indirectly increasing your chances of conversion.

Use Titles that Attract Readers

The title of your blog is what makes your audience click, therefore you have to give as much attention to your title as you give your content. Studies show that blog titles that perform well include those with numbers (eg. 10 reasons why…), how to’s, promises and secrets — in short, those that appeal to the emotions of a reader. Put yourself in the shoes of your visitors when crafting your title, if you think you will click on your title, chances are they will too. 

Create Internal Linkings

Link your blog post to at least 2 to 3 pages on your website. By creating inter-links between your web pages, you will not only encourage visitors to stay longer on your website but also increase the site architecture and spread the link juice.

A good SEO practice encompasses many criteria and blogging is one of them. To understand how your website can rank high on Google, get in touch with LOCUS-T. Our team of consultants are ready to assist you!