Answer this question, “What is the most important thing in website?”

Truth to be told: Majority of people will answer “A good-looking website”. Well, this is partially true as there have been websites that have been developed beautifully but there is not traffic. Reason?

User experience of the website. That’s the main focus towards our website development.

FREE USER EXPERIENCE TEST: you can find out what is the status of your user experience here.

What’s user experience: It is an element that focuses on providing meaningful and relevant experiences to your users. It’s also measured by Google as well to  determine users’ behavior towards the website content.

Let’s face the music: The end goal of developing your website is to increase sales by generating leads through enquiry forms (or if your website is an e-commerce store, then it’s sales). If that’s the end goal, then having a good-looking website doesn’t guarantee the increase of your leads or your sales.

It’s the journey from the beginning (aware of your website)  to the ending (sending an enquiry form). And user experience is important to beautify that journey for your viewers. Here’s a checklist of bad user experience indicators to avoid from.

READ MORE: How this client was able to achieve 92.62% sales conversion solely from fixing the user experience of their website!

 

Long Webpage Loading Time

Loading time indicates the time for a webpage to be loaded and to be viewed by visitors.

Why it’s important: Imagine waiting for so long just to load a webpage. It will give you a bad impression on your viewers whether your website is legitimate or not.

As a result, your viewers will click on your competitors’ website which have better loading speed than yours.

Low average time on page

Average time on page indicates the duration your users stay on the page. From there, you will notice the average time your audience spent on consuming your content.

Why it’s important: Your audience will leave your site when they realize that your content is irrelevant in finding a solution to their issues.

 

Too High or Too Low Bounce Back Rate

Bounce rate indicates the situation whereby your users view your site and leaves without performing any continuum action in the website such as clicking on a Call To Action (CTA) button.

Why it’s important: Too low or too high bounce rate indicates your content is not convincing or engaging enough for the viewers to know more information about the matter you brought up.

Website is not mobile responsive 

Mobile responsiveness indicates your website is functional and appropriate  across all devices, catered to different sizes of the screens.

Why it’s important: Your users will lose interest with your website when they have to keep scrolling around due to the user interface of the website in their mobile is same as the desktop screen.

 

To Wrap Up,

No matter which user experience signals are seen bad in your website, your content needs to be:

• Relevant to the users who will view your content.
• Engaging and convincing for your users to take the desired action.
• Have a good website foundation such as developing a mobile responsive and high loading speed website. 

Want to address these aspects above but don’t know how to? Approach us as our team is ever ready to revamp your website the right way with the focus on lead generation.